What happens when you mix 12 dogs, 3 cats, 2 locations and 1 mischievous ferret? A beautiful, James Wellbeloved pet-food campaign! Commissioned by AMV BBDO and shot by Andy Sewell (Black Dog represents) on location at a national park in Hertfordshire and in the grounds of one of our most enviable, residential library locations, Lake Manor House.
Back in November 2016, Locate Productions were tasked with finding open fields, country woodlands and old rustic homes to act as locations for the branding campaign. We found the ideal locations through our in-house Location Library and Scouting services.
It was important to match the autumn colours to the animals fur and include vista backgrounds that show off natures setting. We felt our locations matched the brief purrfectly!
With winter just around the corner, we had to make the most of six hours of daylight by starting at 4am. Although challenging, the early start was certainly made easier with the accompaniment of cute talent!
To see even more images of the campaign, please visit the James Wellbeloved website.
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