We provided the location for Jigsaw’s AW16 Lived Not Modelled campaign of eye catching, closely cropped and seemingly candid images. The model’s appear in a style more reminiscent of portrait photography where the viewer becomes the unwitting observer of a private moment, all lived not modelled.
The domestic scenes were shot in one our beautiful location library townhouses that met the brief of a subtle, sophisticated backdrop with real light to shoot real life images.
Photographer Todd Hido is known for his breathtaking and sometimes stark portraits so he was a bold and refreshing choice. Jigsaw interviewed him about his approach to shooting the campaign and his trademark style in their behind the scenes blog.
The ads will run in fashion magazines including Elle, and national titles including The Sunday Times Style and The Sunday Telegraph’s Stella magazines, throughout October. Campaign also wrote about the campaign’s appearance at Oxford Circus tube station.
#Jigsaw #AW16 #campaign #location #livednotmodelled