“Everyone celebrates the start of the night. We want to shift the focus to the end of the night. Because how you end the night is the ultimate manifestation of stylish drinking.“
For those that haven’t yet had the pleasure, Haig Club is a single grain scotch whisky with a ‘character and style that sets it apart.’ Part of the Scottish Haig whisky family, it aims to put a youthful spin on the whisky market which is traditionally known as more of an ‘old boys club’. The drink boasts an iconic blue bottle and an urban feel; two qualities which the brand were keen to emulate in their latest digital campaign.
Locate Productions worked closely with creative agency, MullenLowe and photographer, Liam Goslett to capture the candid stills. The brief for the campaign centered on the importance of responsible drinking, and required lively London streets popular with young people on a night out.
Utilising the experience and the know how of our location scouts, we found the perfect setting in three different spots – Shoreditch, Hoxton and Soho. Heavily involved with the casting as well as the locations, we took to the streets to cast talent, with extra models cast through an agency as back up.
Despite the driving rain that fell on both nights, we were able to find willing ‘real people’ to stand in as models, and to create something special that fit the brief. We’re proud to have been a part of this project, and had a lot of fun working on it!
To view the rest of the campaign, please visit the Haig Club website.