Safety Campaign for Department for Transport


This striking and effective driving safety campaign was shot by photographer Adam Hinton for creative agency AMV BBDO.

The images highlight the distracting dangers of checking your phone whilst driving and emphasise the Department for Transport‘s simple but stark message ‘You can’t concentrate on the road and on your mobile phone.’

Shot around the UK and Spain last winter this was a low budget job that delivered a high end finish. We provided a full Production service, including facilitating a shoot on a beach in Southern Spain working alongside a local production team to supply location scouting, casting, styling and production management.

We also provided location scouting, casting and styling for the shots of a vehicle on a road in the UK which were then mixed with the Spanish shots to create the final effect.

See the full campaign in here.

#Location #Scouting #Shoot #Production #Management #UK #Spain #DFT

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