We supplied the shoot management for this RNLI ‘Keep In Touch’ campaign having been commissioned by Art Buyers and Agency, Proximity London.
The image has been used online on the RNLI website with the important and timeless message that ‘your support will save lives’.
Shot in the carpark of the RNLI HQ in Dorset, the people in the tick all either work or volunteer for the RNLI and even included individuals rescued by them.
With the help of runners from Bournemouth Art College, we brought the beach to the RNLI by laying sand on the ground. There were plenty of laughs as a cherry picker and megaphone were used to co-ordinate the tick formation so Photographer Howard Bartrop could get the perfect shot.
The aerial shot of the sea was taken using a drone over a beach in Norfolk before the two images were combined to create the final result!
#ShootManagement #Photography #Drone #Location #RNLI #KeepInTouch