We asked Will, a location assistant for Locate Productions, to write about his experience on one of the latest Sky ads. Locate Productions sourced the location from our location library and location managed the shoot.
Skys’ latest ad campaign aims to promote, encourage and celebrate the efforts of the WWF group who, every year run ‘Earth Hour’; “an annual global celebration where people switch off their lights for one hour to show they care about the future of our planet”. Within the campaign, over the last month Sky have been promoting their ‘Earth Hour’ ad, using one of our great residential locations down in Surrey.
Shot in February. There was a prep day included within the schedule, which allowed for Locate Productions, myself and Nick Williams to come in early with Ben Myhill and his Art Direction team to prepare the house for the next days shooting.
Once all flooring was protected across all three floors of the location, with Corex and carpet protective film; the team proceeded to rearrange and redecorate sections of rooms, and install props. There were 4 sections of the house and garden in total to prepare for the camera crew and director, Bradley Reiman.
With a crew of around 40, the day started at a fast pace, despite a reasonable call time of 9am. The day had been categorised into sections, sections which were divided up based on scenarios within the house.
Scenario 1: Was shot in the first bedroom. It featured a young girl reading a book under the bedcovers using a torch. For this scene the Gaffer crew had to black out the windows and a smoke machine was introduced to enhance the light beam from the torch on the cameras.
Scenario 2: The next shot moved up into the attic bedroom, which had been completely redecorated with space posters and other astrological toys. Wardrobe doors were changed and other props were introduced. New beds were brought in so that the two lead boys could jump about on the bed and act out a light war with their torches. Again the rooms had to be blacked out, and smoke machine introduced to create an atmospheric environment and allow for the torch lights to show up.
Lunch: The team broke for lunch, and we were driven to location base. Where familiar faces got to mingle as well as be introduced to the unfamiliar. The crew were a particularly friendly bunch and numbers and contact details were certainly exchanged. Lunch was made particularly special due to Bruce and his catering team, ‘For Goodness Sakes’, Who always deliver great, healthy meals with lots of choice. The stand out meal for myself was the spinach and feta pie, served with a delicious nutty salad. Cheese and biscuits are always provided and always delight Nick, when I bring them back to location.
Scenario 3: This is a scenario I hardly managed to see the workings of due to preparing easy-ups and other bits for the 4th scenario. It was the kitchen gathering, which you can see in the promo vid. From what I heard in the hallway outside, the ‘Fake’ laughter was particularly hilarious from the crew and the actors, to get the perfect shot of a group of friends having fun over candle lit dinner. During prep day, this was a room that involved a lot of props to be brought in, it shows off well in the footage.
Scenario 4: The garden shot involved the transportation of gas burners, easy-ups and concrete slabs to protect the ground. Unfortunately it had been a pretty miserable day, and it only got worse as night fell, as did the rain. The scene involved friends and family sitting around a camp fire. This fire was created by the gas burner and everyone sat under the easy-ups as the rain pounded heavily. There were a further two easy-ups providing shelter for the camera crew, director and 1st and 2nd AD, Paul Mcann and Peter Bromfield.
Wrap: There was a scenario added towards the end of the shoot, which involved turning off the light, heading into the garden. Once this shot was wrapped, the standard protocol of trying to get out before overtime commenced.
Myself and Nick had already gone behind each scene once they were finished with each spot, and cleared up, removing any flooring protection and returning the room back to it’s original state. Closing off rooms is also important once a scene is done. This saves a lot of time when crew are looking for items that have been misplaced and avoids damage to the property.
Earth Hour was a lovely shoot with a great team and friendly actors. Nice shoots always add to the atmosphere and productivity of the team, which somehow seems to reflect the mood on the day, within the footage.
Be sure to take part in Earth Hour, 19th March at 8:30pm – 9:30pm, where people will be turning out the lights globally in aid to celebrate our world and give a rest to the vast surges of energy. Watch the promo footage on our Youtube here
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